Web Strategies that Help Drive More Customers

Dec 28 2023

The 3 Primary Keys to Unlock Digital Growth [2024]

By John Paul Mains digital marketing, Engagement Optimization, growth, user behavior, Web Strategy No Comments

Its the end of 2023. The economy sucks, the job market sucks, and AI is stealing jobs. So what is the answer to growing our companies so we can avoid losing profit, start beating our competitors, and avoid layoffs? There are three strategies you need to adopt now that are…

Dec 01 2023

Creating a Landing Page Header that Converts Visitors into Customers

By John Paul Mains Engagement Optimization, user behavior, visitor engagement, Web Strategy No Comments

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…

Aug 14 2023

Integrating Generative AI into Your Website Search and Chat

By optimization AI, growth, Web Strategy No Comments

It seems every corner of the digital realm is buzzing about artificial intelligence (AI). Generative AI can play a transformative role in enhancing search capabilities on your company website, especially if you have a lot of great content to train it. Here's a detailed look at how generative AI can…

Sep 02 2021

What is Google Experience Optimization?

By John Paul Mains marketing, SEO, Web Strategy No Comments

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

May 05 2014

Building Homepages that Convert

By John Paul Mains adaptive-web-design, Web Strategy No Comments

Homepage Changes You Can Make To Increase Conversions If your homepage isn't converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…

Mar 17 2014

Five Quick Ideas To Building A Better Homepage

By John Paul Mains Web Strategy No Comments

If you run a business or organization of any type, I sure hope you have a website. One of the most important part of your site is the homepage. The homepage tells your story, it connects with you audience and it motivates people to take action. This seems obvious, but…

Feb 26 2014

Components of an Awesome Digital Marketing Strategy

By John Paul Mains blog, content marketing, Conversion Rate Optimization, SEO, seo audit, Web Strategy One Comment

Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}.safe-svg-cover{text-align:center;}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.pps-popup .pps-wrap{}.pps-popup .pps-wrap .pps-close{}.pps-popup .pps-wrap .pps-content{}body[data-bg-header="true"].category .container-wrap,body[data-bg-header="true"].author .container-wrap,body[data-bg-header="true"].date .container-wrap,body[data-bg-header="true"].blog .container-wrap{padding-top:var(--container-padding) !important;}.archive.author .row .col.section-title span,.archive.tag .row .col.section-title span,.archive.date .row .col.section-title span{padding-left:0;}body.author #page-header-wrap #page-header-bg,body.category #page-header-wrap #page-header-bg,body.tag #page-header-wrap #page-header-bg,body.date #page-header-wrap #page-header-bg{height:auto;padding-top:8%;padding-bottom:8%;}.archive #page-header-wrap{height:auto;}.archive.category .row .col.section-title p,.archive.tag .row .col.section-title p{margin-top:10px;}body[data-bg-header="true"].archive .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].category .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].author .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].date .container-wrap.meta_overlaid_blog{padding-top:0 !important;}#page-header-bg[data-alignment="center"] .span_6 p{margin:0 auto;}body.archive #page-header-bg:not(.fullscreen-header) .span_6{position:relative;-webkit-transform:none;transform:none;top:0;}.blog-archive-header .nectar-author-gravatar img{width:125px;border-radius:100px;}.blog-archive-header .container .span_12 p{font-size:min(max(calc(1.3vw),16px),20px);line-height:1.5;margin-top:.5em;}body .page-header-no-bg.color-bg{padding:5% 0;}.blog-archive-header.color-bg .col.section-title{border-bottom:0;padding:0;}.blog-archive-header.color-bg *{color:inherit !important;}.nectar-archive-tax-count{position:relative;padding:.5em;transform:translateX(.25em) translateY(-.75em);font-size:clamp(14px,.3em,20px);display:inline-block;vertical-align:super;}.nectar-archive-tax-count:before{content:"";display:block;padding-bottom:100%;width:100%;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);border-radius:100px;background-color:currentColor;opacity:.1;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 101px);height:calc(100vh - 101px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 100px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 100px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:101px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px - 32px) !important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.relpost-thumb-container{padding-top:3%;}.relpost-block-single{border-right:0px !important;border-left:0px !important;}#footer-mobile-sticky-tools{position:fixed;bottom:0;background:#fff;width:100%;padding:10px 20px;z-index:1111;text-align:center;box-shadow:0 0 50px #ddd;}#footer-mobile-sticky-tools .icons{text-align:center;display:flex;justify-content:space-around;margin-bottom:10px;margin-top:10px;}#footer-mobile-sticky-tools p{color:#565656;}#footer-mobile-sticky-tools a{color:#fff;}#footer-space{height:125px;}@media (min-width: 768px){#footer-mobile-sticky-tools,#footer-space{display:none;}}#popuppress-30141 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30141 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30141 .pps-iframe iframe{height:360px;}#popuppress-30141 .pps-pdf iframe{height:360px;}#popuppress-30141 .pps-embed iframe{width:610%;height:360px;}#popuppress-30141 .pps-control-nav{bottom:-38px;}#popuppress-30141 .pps-content p,#popuppress-30141 .pps-content ul,#popuppress-30141 .pps-content ol,#popuppress-30141 .pps-content em,#popuppress-30141 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30141 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-30141 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30141 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30141 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-30140 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30140 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30140 .pps-iframe iframe{height:360px;}#popuppress-30140 .pps-pdf iframe{height:360px;}#popuppress-30140 .pps-embed iframe{width:610%;height:360px;}#popuppress-30140 .pps-control-nav{bottom:-38px;}#popuppress-30140 .pps-content ul,#popuppress-30140 .pps-content ol,#popuppress-30140 .pps-content em,#popuppress-30140 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30140 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30140 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30140 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-2170 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-2170 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-2170 .pps-iframe iframe{height:360px;}#popuppress-2170 .pps-pdf iframe{height:360px;}#popuppress-2170 .pps-embed iframe{width:610%;height:360px;}#popuppress-2170 .pps-control-nav{bottom:-38px;}#popuppress-2170 .pps-content ol,#popuppress-2170 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-2170 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-2170 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-2170 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}

Web Strategy

The 3 Primary Keys to Unlock Digital Growth [2024]

Creating a Landing Page Header that Converts Visitors into Customers

Integrating Generative AI into Your Website Search and Chat

What is Google Experience Optimization?

Building Homepages that Convert

Five Quick Ideas To Building A Better Homepage

Components of an Awesome Digital Marketing Strategy

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Web Strategy

The 3 Primary Keys to Unlock Digital Growth [2024]

Creating a Landing Page Header that Converts Visitors into Customers

Integrating Generative AI into Your Website Search and Chat

What is Google Experience Optimization?

Building Homepages that Convert

Five Quick Ideas To Building A Better Homepage

Components of an Awesome Digital Marketing Strategy

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Get started

Step by Step SEO Conversion Checklist

Easy to Print for Daily Use