Search Engine Optimization Ideas

May 28 2024

The Importance of Content in SEO

Have you thought about the "why" behind needing to create blog posts and other forms of content? Up until the last decade, businesses never had to worry about creating a blog post, much less ranking for anything. The vast majority of marketing teams that I work with on SEO have…

Nov 03 2023

What is Content Decay and How Do You Fix it?

By John Paul Mains Content Analytics, Content Production, SEO No Comments

Have you ever noticed that your once top-performing content doesn't bring in the traffic it used to? That's content decay in action—a slow, gradual decline in your content's performance, and it's an issue many businesses face. This blog post promises to not only explain the phenomenon of content decay but…

Oct 31 2023

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

By John Paul Mains Landing Page Optimization, SEO, seo audit No Comments

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…

May 16 2023

Is Project Magi Coming For Your Business?

By John Paul Mains AI, SEO No Comments

In a recent conversation between John Paul Mains and Ted Jones, the topic of discussion centered around Google's latest project, Project Magi, which was announced at Google IO. Project Magi aims to revolutionize search functionality by leveraging generative AI, drawing inspiration from the success of chat GPT. The conversation delves…

May 04 2023

Using AI to Grow Your Business

By John Paul Mains AI, SEO No Comments

Is AI good or bad for business growth? At the moment, businesses are reaping the benefits of what generative AI can do. Even small businesses. So in case you were not aware, did you know you are using AI in your everyday business life? Google Search and Google Ads is…

Oct 13 2022

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

By John Paul Mains SEO No Comments

If you're reading this, you want to rank higher on Google. You've signed up on SEMRush for tracking your keywords, you've done link building, you've tried writing blog posts weekly, you've tried to make your content "go viral" but you're still on page 2 or 3 for your targeted keywords.…

Nov 22 2021

How to Estimate SEO Potential for Your Local Store

By John Paul Mains SEO No Comments

When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors. Did you know location is also extremely important for the amount of organic traffic you can expect from Google? If…

Sep 02 2021

What is Google Experience Optimization?

By John Paul Mains marketing, SEO, Web Strategy No Comments

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

Aug 16 2021

The Big List of SEO Tools

By Ian SEO, web analytics No Comments

There is a 93% chance that your first online interaction with your consumers will be through a search engine. What does this mean? Well, for starters, you should do all in your power to make sure that your website ranks at the top of the search engine results, and that…

Jul 03 2019

Generating More Business Reviews on Google, Yelp and Facebook

By optimization SEO No Comments

Business reviews are critical to your storefront success in ranking well on search engines. The more reviews you have and the more positive they are, the better you will rank. This is a key factor for ranking high when someone is searching for a type of store (retail, restaurant, car…

May 11 2018

Google RankBrain and Why It Is Important for SEO

By John Paul Mains Landing Page Optimization, SEO No Comments

So if you haven't ever heard of Google RankBrain, I don't blame you, not a lot of people have. But if you are going to rank higher in Google search results, you MUST know how it works or your rankings will suffer. Why does it matter? Because about 30% of…

Jun 28 2016

3 Cheat Codes to Top Search Engine Rankings

By John Paul Mains SEO, seo audit No Comments

I love cheat sheets for video games. It's not like I want to cheat, but some of these games take foreeeevvvverrrr. If I wasn't a Dad of three awesome girls and not married to an incredible wife, I would take my time to complete games all the way through. But…

Feb 26 2014

Components of an Awesome Digital Marketing Strategy

By John Paul Mains blog, content marketing, Conversion Rate Optimization, SEO, seo audit, Web Strategy One Comment

Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…

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SEO

The Importance of Content in SEO

What is Content Decay and How Do You Fix it?

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

Is Project Magi Coming For Your Business?

Using AI to Grow Your Business

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

How to Estimate SEO Potential for Your Local Store

What is Google Experience Optimization?

The Big List of SEO Tools

Generating More Business Reviews on Google, Yelp and Facebook

Google RankBrain and Why It Is Important for SEO

3 Cheat Codes to Top Search Engine Rankings

Components of an Awesome Digital Marketing Strategy

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Tools

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Case Studies

Recent Blog Posts

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