Generating new customers is the lifeblood of your business.   Even a company like Google constantly has to focus on getting new customers and keeping them.  I know because I was part of the marketing team that was regularly taking customers away from one of Google’s product lines to the point…

Do you currently believe that all of your website visitors hold the same value? Unless every visitor that comes to your website or opens an email converts to a customer, then this way of thinking is wrong and could be costly for your sales team and business. As with any…