Landing Page Optimization Archives

Oct 31 2023

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

By John Paul Mains Landing Page Optimization, SEO, seo audit No Comments

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of...

Oct 21 2019

10 Strategies to Begin Converting Visitors into Customers

By John Paul Mains Conversion Rate Optimization, Landing Page Optimization No Comments

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

Jun 25 2019

The Grunt Test – Can Your Website Pass It?

By John Paul Mains Landing Page Optimization, marketing No Comments

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?" They became pretty popular and had many different versions that went for quite a long time. But why were they so popular? I can't believe they are over 15 years old now. Sigh. What Is The...

May 11 2018

Google RankBrain and Why It Is Important for SEO

By John Paul Mains Landing Page Optimization, SEO No Comments

So if you haven't ever heard of Google RankBrain, I don't blame you, not a lot of people have. But if you are going to rank higher in Google search results, you MUST know how it works or your rankings will suffer. Why does it matter? Because about 30% of...

.safe-svg-cover{text-align:center;}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.pps-popup .pps-wrap{}.pps-popup .pps-wrap .pps-close{}.pps-popup .pps-wrap .pps-content{}.archive.author .row .col.section-title span,.archive.tag .row .col.section-title span,.archive.date .row .col.section-title span{padding-left:0;}body.author #page-header-wrap #page-header-bg,body.category #page-header-wrap #page-header-bg,body.tag #page-header-wrap #page-header-bg,body.date #page-header-wrap #page-header-bg{height:auto;padding-top:8%;padding-bottom:8%;}.archive #page-header-wrap{height:auto;}.archive.category .row .col.section-title p,.archive.tag .row .col.section-title p{margin-top:10px;}body[data-bg-header="true"].category .container-wrap,body[data-bg-header="true"].author .container-wrap,body[data-bg-header="true"].date .container-wrap,body[data-bg-header="true"].blog .container-wrap{padding-top:4.1em !important;}body[data-bg-header="true"].archive .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].category .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].author .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].date .container-wrap.meta_overlaid_blog{padding-top:0 !important;}body.archive #page-header-bg:not(.fullscreen-header) .span_6{position:relative;-webkit-transform:none;transform:none;top:0;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 101px);height:calc(100vh - 101px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 100px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 100px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:101px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px - 32px) !important;}}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.relpost-thumb-container{padding-top:3%;}.relpost-block-single{border-right:0px !important;border-left:0px !important;}#footer-mobile-sticky-tools{position:fixed;bottom:0;background:#fff;width:100%;padding:10px 20px;z-index:1111;text-align:center;box-shadow:0 0 50px #ddd;}#footer-mobile-sticky-tools .icons{text-align:center;display:flex;justify-content:space-around;margin-bottom:10px;margin-top:10px;}#footer-mobile-sticky-tools p{color:#565656;}#footer-mobile-sticky-tools a{color:#fff;}#footer-space{height:125px;}@media (min-width: 768px){#footer-mobile-sticky-tools,#footer-space{display:none;}}#related_posts_thumbnails li{border-right:1px solid #ddd;background-color:#fff;}#related_posts_thumbnails li:hover{background-color:#eee;}.relpost_content{font-size:12px;color:#333;}.relpost-block-single{background-color:#fff;border-right:1px solid #ddd;border-left:1px solid #ddd;margin-right:-1px;}.relpost-block-single:hover{background-color:#eee;}#popuppress-2170 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-2170 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-2170 .pps-iframe iframe{height:360px;}#popuppress-2170 .pps-pdf iframe{height:360px;}#popuppress-2170 .pps-embed iframe{width:610%;height:360px;}#popuppress-2170 .pps-control-nav{bottom:-38px;}#popuppress-2170 .pps-content ol,#popuppress-2170 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-2170 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-2170 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-2170 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-30141 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30141 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30141 .pps-iframe iframe{height:360px;}#popuppress-30141 .pps-pdf iframe{height:360px;}#popuppress-30141 .pps-embed iframe{width:610%;height:360px;}#popuppress-30141 .pps-control-nav{bottom:-38px;}#popuppress-30141 .pps-content p,#popuppress-30141 .pps-content ul,#popuppress-30141 .pps-content ol,#popuppress-30141 .pps-content em,#popuppress-30141 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30141 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-30141 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30141 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30141 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-30140 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30140 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30140 .pps-iframe iframe{height:360px;}#popuppress-30140 .pps-pdf iframe{height:360px;}#popuppress-30140 .pps-embed iframe{width:610%;height:360px;}#popuppress-30140 .pps-control-nav{bottom:-38px;}#popuppress-30140 .pps-content ul,#popuppress-30140 .pps-content ol,#popuppress-30140 .pps-content em,#popuppress-30140 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30140 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30140 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30140 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}

Landing Page Optimization

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

10 Strategies to Begin Converting Visitors into Customers

The Grunt Test – Can Your Website Pass It?

Google RankBrain and Why It Is Important for SEO

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Landing Page Optimization

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

10 Strategies to Begin Converting Visitors into Customers

The Grunt Test – Can Your Website Pass It?

Google RankBrain and Why It Is Important for SEO

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Step by Step SEO Conversion Checklist

Easy to Print for Daily Use

Get started