Content Analytics Archives - Click Laboratory

Jan 16 2024

Using Content Analytics to Improve Your Customer Experience

By John Paul Mains Content Analytics No Comments

Imagine you're a detective in the digital world. Your mission? To understand the secret language of your customers. This isn't just about solving a mystery; it's about unlocking the heart of your business's success. Our story begins with you sifting through a sea of data - blog posts, tweets, reviews.…

Nov 03 2023

What is Content Decay and How Do You Fix it?

By John Paul Mains Content Analytics, Content Production, SEO No Comments

Have you ever noticed that your once top-performing content doesn't bring in the traffic it used to? That's content decay in action—a slow, gradual decline in your content's performance, and it's an issue many businesses face. This blog post promises to not only explain the phenomenon of content decay but…

Jul 17 2023

LinkedIn’s Recent Antiviral Algorithm Change: A Shift Towards Quality Content

By John Paul Mains Content Analytics, growth No Comments

John Paul Mains and Ted Jones had an engaging conversation on the Growth Ventures podcast regarding LinkedIn's recent algorithm changes and its effects on businesses, particularly B2B companies. This shift is geared towards prioritizing quality over virality, thereby fostering an environment that encourages the sharing of insightful and valuable content.…

.safe-svg-cover{text-align:center;}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.pps-popup .pps-wrap{}.pps-popup .pps-wrap .pps-close{}.pps-popup .pps-wrap .pps-content{}body[data-bg-header="true"].category .container-wrap,body[data-bg-header="true"].author .container-wrap,body[data-bg-header="true"].date .container-wrap,body[data-bg-header="true"].blog .container-wrap{padding-top:var(--container-padding) !important;}.archive.author .row .col.section-title span,.archive.tag .row .col.section-title span,.archive.date .row .col.section-title span{padding-left:0;}body.author #page-header-wrap #page-header-bg,body.category #page-header-wrap #page-header-bg,body.tag #page-header-wrap #page-header-bg,body.date #page-header-wrap #page-header-bg{height:auto;padding-top:8%;padding-bottom:8%;}.archive #page-header-wrap{height:auto;}.archive.category .row .col.section-title p,.archive.tag .row .col.section-title p{margin-top:10px;}body[data-bg-header="true"].archive .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].category .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].author .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].date .container-wrap.meta_overlaid_blog{padding-top:0 !important;}#page-header-bg[data-alignment="center"] .span_6 p{margin:0 auto;}body.archive #page-header-bg:not(.fullscreen-header) .span_6{position:relative;-webkit-transform:none;transform:none;top:0;}.blog-archive-header .nectar-author-gravatar img{width:125px;border-radius:100px;}.blog-archive-header .container .span_12 p{font-size:min(max(calc(1.3vw),16px),20px);line-height:1.5;margin-top:.5em;}body .page-header-no-bg.color-bg{padding:5% 0;}.blog-archive-header.color-bg .col.section-title{border-bottom:0;padding:0;}.blog-archive-header.color-bg *{color:inherit !important;}.nectar-archive-tax-count{position:relative;padding:.5em;transform:translateX(.25em) translateY(-.75em);font-size:clamp(14px,.3em,20px);display:inline-block;vertical-align:super;}.nectar-archive-tax-count:before{content:"";display:block;padding-bottom:100%;width:100%;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);border-radius:100px;background-color:currentColor;opacity:.1;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 101px);height:calc(100vh - 101px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 100px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 100px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:101px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px - 32px) !important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.relpost-thumb-container{padding-top:3%;}.relpost-block-single{border-right:0px !important;border-left:0px !important;}#footer-mobile-sticky-tools{position:fixed;bottom:0;background:#fff;width:100%;padding:10px 20px;z-index:1111;text-align:center;box-shadow:0 0 50px #ddd;}#footer-mobile-sticky-tools .icons{text-align:center;display:flex;justify-content:space-around;margin-bottom:10px;margin-top:10px;}#footer-mobile-sticky-tools p{color:#565656;}#footer-mobile-sticky-tools a{color:#fff;}#footer-space{height:125px;}@media (min-width: 768px){#footer-mobile-sticky-tools,#footer-space{display:none;}}#related_posts_thumbnails li{border-right:1px solid #ddd;background-color:#fff;}#related_posts_thumbnails li:hover{background-color:#eee;}.relpost_content{font-size:12px;color:#333;}.relpost-block-single{background-color:#fff;border-right:1px solid #ddd;border-left:1px solid #ddd;margin-right:-1px;}.relpost-block-single:hover{background-color:#eee;}#popuppress-30141 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30141 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30141 .pps-iframe iframe{height:360px;}#popuppress-30141 .pps-pdf iframe{height:360px;}#popuppress-30141 .pps-embed iframe{width:610%;height:360px;}#popuppress-30141 .pps-control-nav{bottom:-38px;}#popuppress-30141 .pps-content p,#popuppress-30141 .pps-content ul,#popuppress-30141 .pps-content ol,#popuppress-30141 .pps-content em,#popuppress-30141 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30141 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-30141 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30141 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30141 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-30140 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30140 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30140 .pps-iframe iframe{height:360px;}#popuppress-30140 .pps-pdf iframe{height:360px;}#popuppress-30140 .pps-embed iframe{width:610%;height:360px;}#popuppress-30140 .pps-control-nav{bottom:-38px;}#popuppress-30140 .pps-content ul,#popuppress-30140 .pps-content ol,#popuppress-30140 .pps-content em,#popuppress-30140 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30140 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30140 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30140 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-2170 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-2170 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-2170 .pps-iframe iframe{height:360px;}#popuppress-2170 .pps-pdf iframe{height:360px;}#popuppress-2170 .pps-embed iframe{width:610%;height:360px;}#popuppress-2170 .pps-control-nav{bottom:-38px;}#popuppress-2170 .pps-content ol,#popuppress-2170 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-2170 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-2170 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-2170 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}

Content Analytics

Using Content Analytics to Improve Your Customer Experience

What is Content Decay and How Do You Fix it?

LinkedIn’s Recent Antiviral Algorithm Change: A Shift Towards Quality Content

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Content Analytics

Using Content Analytics to Improve Your Customer Experience

What is Content Decay and How Do You Fix it?

LinkedIn’s Recent Antiviral Algorithm Change: A Shift Towards Quality Content

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Get started

Step by Step SEO Conversion Checklist

Easy to Print for Daily Use