blog Archives - Click Laboratory

May 04 2023

5 (now six) Characteristics of Top Influencers [updated 2023]

By John Paul Mains blog, content marketing One Comment

You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! It's easy to get frustrated with those automated systems, especially the “voice recognition” ones that I find myself pressing lots of…

Apr 24 2014

Fixing Your Fonts to Improve Engagement Optimization

By John Paul Mains blog, Engagement Optimization One Comment

Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…

Feb 26 2014

Components of an Awesome Digital Marketing Strategy

By John Paul Mains blog, content marketing, Conversion Rate Optimization, SEO, seo audit, Web Strategy One Comment

Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…

Aug 30 2013

YouEye – Agile User Research

By John Paul Mains blog No Comments

I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We've all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…

Jun 25 2013

What Makes A Great Digital Marketing Plan

By John Paul Mains blog No Comments

Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can't learn what works and what doesn't. You are just wasting your budget. You have not kept…

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}.safe-svg-cover{text-align:center;}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.pps-popup .pps-wrap{}.pps-popup .pps-wrap .pps-close{}.pps-popup .pps-wrap .pps-content{}.a-stats{--akismet-color-mid-green:#357b49;--akismet-color-white:#fff;--akismet-color-light-grey:#f6f7f7;max-width:350px;width:auto;}.a-stats *{all:unset;box-sizing:border-box;}.a-stats strong{font-weight:600;}.a-stats a.a-stats__link,.a-stats a.a-stats__link:visited,.a-stats a.a-stats__link:active{background:var(--akismet-color-mid-green);border:none;box-shadow:none;border-radius:8px;color:var(--akismet-color-white);cursor:pointer;display:block;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI","Roboto","Oxygen-Sans","Ubuntu","Cantarell","Helvetica Neue",sans-serif;font-weight:500;padding:12px;text-align:center;text-decoration:none;transition:all .2s ease;}.widget .a-stats a.a-stats__link:focus{background:var(--akismet-color-mid-green);color:var(--akismet-color-white);text-decoration:none;}.a-stats a.a-stats__link:hover{filter:brightness(110%);box-shadow:0 4px 12px rgba(0,0,0,.06),0 0 2px rgba(0,0,0,.16);}.a-stats .count{color:var(--akismet-color-white);display:block;font-size:1.5em;line-height:1.4;padding:0 13px;white-space:nowrap;}body[data-bg-header="true"].category .container-wrap,body[data-bg-header="true"].author .container-wrap,body[data-bg-header="true"].date .container-wrap,body[data-bg-header="true"].blog .container-wrap{padding-top:var(--container-padding) !important;}.archive.author .row .col.section-title span,.archive.tag .row .col.section-title span,.archive.date .row .col.section-title span{padding-left:0;}body.author #page-header-wrap #page-header-bg,body.category #page-header-wrap #page-header-bg,body.tag #page-header-wrap #page-header-bg,body.date #page-header-wrap #page-header-bg{height:auto;padding-top:8%;padding-bottom:8%;}.archive #page-header-wrap{height:auto;}.archive.category .row .col.section-title p,.archive.tag .row .col.section-title p{margin-top:10px;}body[data-bg-header="true"].archive .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].category .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].author .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].date .container-wrap.meta_overlaid_blog{padding-top:0 !important;}#page-header-bg[data-alignment="center"] .span_6 p{margin:0 auto;}body.archive #page-header-bg:not(.fullscreen-header) .span_6{position:relative;-webkit-transform:none;transform:none;top:0;}.blog-archive-header .nectar-author-gravatar img{width:125px;border-radius:100px;}.blog-archive-header .container .span_12 p{font-size:min(max(calc(1.3vw),16px),20px);line-height:1.5;margin-top:.5em;}body .page-header-no-bg.color-bg{padding:5% 0;}.blog-archive-header.color-bg .col.section-title{border-bottom:0;padding:0;}.blog-archive-header.color-bg *{color:inherit !important;}.nectar-archive-tax-count{position:relative;padding:.5em;transform:translateX(.25em) translateY(-.75em);font-size:clamp(14px,.3em,20px);display:inline-block;vertical-align:super;}.nectar-archive-tax-count:before{content:"";display:block;padding-bottom:100%;width:100%;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);border-radius:100px;background-color:currentColor;opacity:.1;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 101px);height:calc(100vh - 101px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 100px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 100px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:101px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 99px - 32px) !important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.relpost-thumb-container{padding-top:3%;}.relpost-block-single{border-right:0px !important;border-left:0px !important;}#footer-mobile-sticky-tools{position:fixed;bottom:0;background:#fff;width:100%;padding:10px 20px;z-index:1111;text-align:center;box-shadow:0 0 50px #ddd;}#footer-mobile-sticky-tools .icons{text-align:center;display:flex;justify-content:space-around;margin-bottom:10px;margin-top:10px;}#footer-mobile-sticky-tools p{color:#565656;}#footer-mobile-sticky-tools a{color:#fff;}#footer-space{height:125px;}@media (min-width: 768px){#footer-mobile-sticky-tools,#footer-space{display:none;}}#popuppress-30141 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30141 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30141 .pps-iframe iframe{height:360px;}#popuppress-30141 .pps-pdf iframe{height:360px;}#popuppress-30141 .pps-embed iframe{width:610%;height:360px;}#popuppress-30141 .pps-control-nav{bottom:-38px;}#popuppress-30141 .pps-content p,#popuppress-30141 .pps-content ul,#popuppress-30141 .pps-content ol,#popuppress-30141 .pps-content em,#popuppress-30141 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30141 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-30141 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30141 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30141 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-30140 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-30140 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-30140 .pps-iframe iframe{height:360px;}#popuppress-30140 .pps-pdf iframe{height:360px;}#popuppress-30140 .pps-embed iframe{width:610%;height:360px;}#popuppress-30140 .pps-control-nav{bottom:-38px;}#popuppress-30140 .pps-content ul,#popuppress-30140 .pps-content ol,#popuppress-30140 .pps-content em,#popuppress-30140 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-30140 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}#popuppress-30140 .pps-content h3{font-size:20.8px;line-height:1.3;margin:.3em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-30140 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}#popuppress-2170 .pps-header{background-color:#fff;-moz-border-radius:2px 2px 0px 0px;-webkit-border-radius:2px 2px 0px 0px;border-radius:2px 2px 0px 0px;}#popuppress-2170 .pps-header h3{margin-bottom:10px;padding-top:0px;padding-right:0px;padding-bottom:14px;padding-left:0px;border-color:#eee;line-height:1.4;font-size:20px;color:#444;text-align:left;}#popuppress-2170 .pps-iframe iframe{height:360px;}#popuppress-2170 .pps-pdf iframe{height:360px;}#popuppress-2170 .pps-embed iframe{width:610%;height:360px;}#popuppress-2170 .pps-control-nav{bottom:-38px;}#popuppress-2170 .pps-content ol,#popuppress-2170 .pps-content a{font-size:16px;line-height:1.6;}#popuppress-2170 .pps-content h1{font-size:32px;line-height:1.3;margin:.5em 0;padding:0px;}#popuppress-2170 .pps-content h2{font-size:27.2px;line-height:1.3;margin:.4em 0;padding:0px;}a.pps-btn.pps-button-popup{color:#fff;font-size:12px;line-height:1.6;font-weight:bold;padding:5px 14px 4px;font-family:Arial,Helvetica,sans-serif;background-color:#348ecc;border-bottom:2px solid #1b80c5;border-radius:3px;}a.pps-btn.pps-button-popup:hover{background-color:#3c9cdd;border-color:#1b80c5;}#popuppress-2170 .pps-close a.pps-close-link:hover i.pps-icon:before{color:#222;}

blog

5 (now six) Characteristics of Top Influencers [updated 2023]

Fixing Your Fonts to Improve Engagement Optimization

Components of an Awesome Digital Marketing Strategy

YouEye – Agile User Research

What Makes A Great Digital Marketing Plan

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

blog

5 (now six) Characteristics of Top Influencers [updated 2023]

Fixing Your Fonts to Improve Engagement Optimization

Components of an Awesome Digital Marketing Strategy

YouEye – Agile User Research

What Makes A Great Digital Marketing Plan

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Get started

Step by Step SEO Conversion Checklist

Easy to Print for Daily Use