In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Improving the Mobile Experience for Swipers and Searchers

Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it's NOT! There are many…

John Paul MainsSeptember 2, 2014

Lead Generation

The History of Lead Generation

I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn't have to dig too far, but here is a (very high level) infographic on the history of lead generation.

John Paul MainsJuly 30, 2014

reviews

Top Web Design Companies in Tampa (Reviews/Ratings)

Being in this industry for so long, you get to know your competitors really well. There are some great companies in the area and there are some really, really bad ones. So I thought it might be useful to put together a list of companies in the Tampa and St.…

John Paul MainsJuly 9, 2014

marketing

Community College Strategies for Competing with For-Profits

Has anyone seen the latest University of Phoenix UoP commercials? What is the message? Get an education at UoP - our graduates are executives in business and we have business partners to help you get to where you want to be. Colleges like Strayer University, Grand Canyon University are now…

Jeff RothMay 29, 2014

digital marketing

Community Colleges That Engage Businesses Must Rethink Marketing

When employers think of a Community College, they usually think of a place for a student to receive a quality, two year education, at an affordable price. My experience in talking with business executives about the college in their local community is almost always favorable - "I received my 2-year…

Jeff RothMay 7, 2014

adaptive-web-design Web Strategy

Building Homepages that Convert

Homepage Changes You Can Make To Increase Conversions If your homepage isn't converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…

John Paul MainsMay 5, 2014

blog Engagement Optimization

Fixing Your Fonts to Improve Engagement Optimization

Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…

John Paul MainsApril 24, 2014

Web Strategy

Five Quick Ideas To Building A Better Homepage

If you run a business or organization of any type, I sure hope you have a website. One of the most important part of your site is the homepage. The homepage tells your story, it connects with you audience and it motivates people to take action. This seems obvious, but…

John Paul MainsMarch 17, 2014

blog content marketing Conversion Rate Optimization SEO seo audit Web Strategy

Components of an Awesome Digital Marketing Strategy

Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…

John Paul MainsFebruary 26, 2014

user behavior

Why Facebook, Instagram and Pinterest are so Successful

Ok, let's be honest. Most of us use social media at least once a day. Many of us use it a few times every hour even! Did you know you didn't have much of a chance resisting apps like Facebook, Pinterest and others once you started using them? It wasn't…

John Paul MainsFebruary 13, 2014

Lead Generation

Using Google Helpouts for Lead Generation

So I've been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I've had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…

John Paul MainsNovember 13, 2013

blog

YouEye – Agile User Research

I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We've all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…

John Paul MainsAugust 30, 2013

Conversion Rate Optimization

What is Adaptive Web Design?

Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn't have to endure another one? It has crossed my mind more than once. The…

John Paul MainsJuly 4, 2013

blog

What Makes A Great Digital Marketing Plan

Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can't learn what works and what doesn't. You are just wasting your budget. You have not kept…

John Paul MainsJune 25, 2013

Conversion Rate Optimization

Conversion Optimization Tactics for Beginners: Part 2

Can you claim you've done everything possible to improve the conversion rates on your website? Let's face it, most people do not want to fill out any kind of form on your website, but there are a number of things you can do to improve the odds. Hopefully you have…

John Paul MainsJune 18, 2013

Conversion Rate Optimization

Conversion Optimization Strategy for Beginners: Part 1

So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. If your website isn't converting…

John Paul MainsJune 18, 2013

Lead Generation

Blogging’s Impact on B2B Lead Generation

Blogging is a cornerstone for lead generation at successful B2B companies. Let's face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…

John Paul MainsApril 23, 2013

Wordpress

Ideas to Protect Your WordPress Site From Hackers and increase Its Security

If you run a Wordpress website, it is just a matter of time until a hacker attempts to take control of it. They may not even be interested in your website but merely the server it sits on. The reason they want your server is simple. It gives them a…

John Paul MainsApril 15, 2013

content marketing

Blog Strategy – Keep Moving Forward

I'm a big fan of animated movies. My wife doesn't really understand why I like them, but I enjoy them as much as our three young kids. One of my favorites is "Meet The Robinsons". Keep Blogging Forward The theme of the movie is to "keep moving forward". This is…

John Paul MainsApril 3, 2013

Conversion Rate Optimization

What To Do When Conversion Optimization Tools Fail

I'm a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google's ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I've learned over time using these tools is that they are subject to making inaccurate claims about…

John Paul MainsSeptember 26, 2012

Conversion Rate Optimization

Does Responsive Design Improve Conversion Rate?

By this point, if you are in the web industry or are responsible for any website, you've heard about responsive design. The explosion of smartphones and tablets on wireless web browsing has caused an explosive growth of templates and frameworks for responsive design. It’s been around a few years, but responsive…

John Paul MainsMay 20, 2012

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Improving the Mobile Experience for Swipers and Searchers

The History of Lead Generation

Top Web Design Companies in Tampa (Reviews/Ratings)

Community College Strategies for Competing with For-Profits

Community Colleges That Engage Businesses Must Rethink Marketing

Building Homepages that Convert

Fixing Your Fonts to Improve Engagement Optimization

Five Quick Ideas To Building A Better Homepage

Components of an Awesome Digital Marketing Strategy

Why Facebook, Instagram and Pinterest are so Successful

Using Google Helpouts for Lead Generation

YouEye – Agile User Research

What is Adaptive Web Design?

What Makes A Great Digital Marketing Plan

Conversion Optimization Tactics for Beginners: Part 2

Conversion Optimization Strategy for Beginners: Part 1

Blogging’s Impact on B2B Lead Generation

Ideas to Protect Your WordPress Site From Hackers and increase Its Security

Blog Strategy – Keep Moving Forward

What To Do When Conversion Optimization Tools Fail

Does Responsive Design Improve Conversion Rate?

Solutions

Case Studies

Recent Blog Posts

In The Lab

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Case Studies

Recent Blog Posts

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