How to Estimate SEO Potential for Your Local Store SEO

How to Estimate SEO Potential for Your Local Store

When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors. Did you know location is also extremely important for the amount of organic traffic you can expect from Google? If…

John Paul MainsNovember 22, 2021

Coke vs Pepsi: Which Website is Better at Converting Customers? Conversion Rate Optimization

Coke vs Pepsi: Which Website is Better at Converting Customers?

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…

John Paul MainsOctober 8, 2021

What is Google Experience Optimization? marketingSEOWeb Strategy

What is Google Experience Optimization?

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

John Paul MainsSeptember 2, 2021

The Big List of SEO Tools SEOweb analytics

The Big List of SEO Tools

There is a 93% chance that your first online interaction with your consumers will be through a search engine. What does this mean? Well, for starters, you should do all in your power to make sure that your website ranks at the top of the search engine results, and that…

IanAugust 16, 2021

How to Use The Grunt Test to Increase Conversions content marketingConversion Rate Optimization

How to Use The Grunt Test to Increase Conversions

You've got a snazzy website with all the bells and whistles money can buy. It's pretty to look at and a nice conversation starter at networking events, but it can't do the one thing you really, really want it to do. SELL. And it's driving you nuts why it won't.…

IanAugust 11, 2021

Head 2 Head: McDonald’s vs Burger King’s Websites Conversion Rate Optimization

Head 2 Head: McDonald’s vs Burger King’s Websites

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

John Paul MainsMarch 17, 2021

Launching and Marketing a SaaS Product for Marketing Teams Product Development

Launching and Marketing a SaaS Product for Marketing Teams

Have you ever really believed in something yet found that faith really challenged over and over? No, I'm not talking about politicians or some sports star.  I'm talking about a product you put your heart into creating. You just know its going to revolutionize an industry if only you could…

John Paul MainsOctober 8, 2020

Use Ad Nurturing to Drive More Conversions with Your Ad Budget advertisingConversion Rate Optimization

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…

John Paul MainsAugust 29, 2020

10 Strategies to Begin Converting Visitors into Customers Conversion Rate OptimizationLanding Page Optimization

10 Strategies to Begin Converting Visitors into Customers

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

John Paul MainsOctober 21, 2019

Generating More Business Reviews on Google, Yelp and Facebook SEO

Generating More Business Reviews on Google, Yelp and Facebook

Business reviews are critical to your storefront success in ranking well on search engines.  The more reviews you have and the more positive they are, the better you will rank.  This is a key factor for ranking high when someone is searching for a type of store (retail, restaurant, car…

optimizationJuly 3, 2019

The Grunt Test – Can Your Website Pass It? Landing Page Optimizationmarketing

The Grunt Test – Can Your Website Pass It?

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?"  They became pretty popular and had many different versions that went for quite a long time.  But why were they so popular?  I can't believe they are over 15 years old now.  Sigh. What Is The…

John Paul MainsJune 25, 2019

Create the Best Images for Ecommerce Store [great for SEO speed] ecommerce

Create the Best Images for Ecommerce Store [great for SEO speed]

You want your product images to look great on your e-commerce store.  Google wants your site to be fast and your images to be massively compressed to give you a good score on speed. But the problem is that highly compressed JPG have a lot of noise and PNG just…

John Paul MainsJanuary 29, 2019

8 Reasons Why Your Competitors Absolutely Suck marketing

8 Reasons Why Your Competitors Absolutely Suck

Your business is awesome.  It's growing and thriving.  Your customers love you, but you have those pesky competitors out there nipping at you constantly.  They are stealing your ideas.  They are learning from you. They suck and here are the sneaky reasons why. Competitors Don't Play Fair They Steal Your…

John Paul MainsJuly 6, 2018

Google RankBrain and Why It Is Important for SEO Landing Page OptimizationSEO

Google RankBrain and Why It Is Important for SEO

So if you haven't ever heard of Google RankBrain, I don't blame you, not a lot of people have.  But if you are going to rank higher in Google search results, you MUST know how it works or your rankings will suffer. Why does it matter?  Because about 30% of…

John Paul MainsMay 11, 2018

Influencer Marketing Basics marketing

Influencer Marketing Basics

You have heard the term influencer marketing, but what does it mean? It is a simple idea, where you get one person (or group) to change the directionality of your brand with their influence on their audience. You can accomplish this by reaching out and helping them with their specific…

Johnnie WebMay 30, 2017

The Importance of Quality Data on Email Open Rates and Domain Sender Scores marketing

The Importance of Quality Data on Email Open Rates and Domain Sender Scores

Many businesses use email to communicate with customers. It can be incredibly effective if used correctly.  According to experts, every dollar you invest in your email marketing, you’ll make $38 back. That sounds great, of course, because it means one email could make you hundreds, if not thousands, of dollars.…

Johnnie WebMay 30, 2017

Why is Customer Data so Powerful? marketing

Why is Customer Data so Powerful?

The primary goal of almost every business is to get customers to buy something.  It doesn't matter if that business is the little dress shop on the corner or the online giant Amazon.  There are of course many factors that go into whether a business will succeed or not, but…

John Paul MainsApril 11, 2017

3 Target Audiences You Must Reach to Succeed Online content marketing

3 Target Audiences You Must Reach to Succeed Online

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen any…

Johnnie WebJanuary 30, 2017

Do Videos Boost Your Sales and Lead Conversions? videography

Do Videos Boost Your Sales and Lead Conversions?

If you're in a hurry and need an answer to this question now, then yes, video can help increase your conversions, but you have to do it right or you will waste a LOT of money on your campaigns.  A lot of marketers are trying to figure out the best…

Johnnie WebJanuary 13, 2017

Building Your Marketing Strategy With Building Blocks marketing

Building Your Marketing Strategy With Building Blocks

106,859,714 That is the number of copies of Minecraft sold between its launch in 2009 and June this year. Minecraft is a stunningly simple game: you play in a world comprised of building blocks. These blocks take different forms, and the objective is simple: mine for resources and build things with…

Nathan ElsonSeptember 30, 2016

Defining Your Marketing Building Blocks marketing

Defining Your Marketing Building Blocks

Last week I posed a question: Could we stop looking at our marketing audience and personas through the framework of a funnel and look at it through a framework of building blocks? To be fair, the idea of using a framework of building blocks did not occur to me all of…

Nathan ElsonSeptember 11, 2016

At The Crossroad General

At The Crossroad

This week we pivot.   Even though Click Laboratory officially started in 2013, it wasn't until November 2015 that we moved beyond just a mix of great contractors doing SEO and web design.  Fast forward to today and we are getting the whole team together from across the US to…

John Paul MainsSeptember 7, 2016

3 Cheat Codes to Top Search Engine Rankings SEOseo audit

3 Cheat Codes to Top Search Engine Rankings

I love cheat sheets for video games.  It's not like I want to cheat, but some of these games take foreeeevvvverrrr.  If I wasn't a Dad of three awesome girls and not married to an incredible wife, I would take my time to complete games all the way through.  But…

John Paul MainsJune 28, 2016

Is Church Marketing Too Scary? christian

Is Church Marketing Too Scary?

Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV "evangelists" wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…

John Paul MainsMay 10, 2016

11 Steps to Setting up Google Tag Manager [GTM] V2 to Track Clicks web analytics

11 Steps to Setting up Google Tag Manager [GTM] V2 to Track Clicks

Google Analytics is a great product, but just out of the box, it has a major limitation. If a person visits a page or several pages on your website, Google Analytics can tell you the page they visited, roughly how long they stayed and if they went to another page…

John Paul MainsAugust 24, 2015

How to Write Compelling Call-to-Actions that Drive People to Click Conversion Rate Optimization

How to Write Compelling Call-to-Actions that Drive People to Click

Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers -- a lot of which writers don’t know or do not implement. If you are…

Johnnie WebMarch 4, 2015

The Importance of Scoring Visitors for the Best Leads Lead Generation

The Importance of Scoring Visitors for the Best Leads

Do you currently believe that all of your website visitors hold the same value? Unless every visitor that comes to your website or opens an email converts to a customer, then this way of thinking is wrong and could be costly for your sales team and business. As with any…

Johnnie WebJanuary 10, 2015

Using Google Analytics to Help Create Customer Personas web analytics

Using Google Analytics to Help Create Customer Personas

Do you know your customers like the back of your hand? If your answer is no, then you’re making the same mistake countless businesses make when trying to increase their ROI. Why Should We Develop Digital Personas? Customers are the thriving source of every business, so it only makes sense…

Johnnie WebJanuary 6, 2015

The Best Digital Products are Painkillers

How Typography Can Negatively Affect Your Conversion Rates Conversion Rate Optimizationvisitor engagement

How Typography Can Negatively Affect Your Conversion Rates

If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…

Johnnie WebDecember 4, 2014