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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Creating a Landing Page Header that Converts Visitors into Customers Webpage Header Engagement Optimizationuser behaviorvisitor engagementWeb Strategy

Creating a Landing Page Header that Converts Visitors into Customers

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…
John Paul Mains
December 1, 2023
SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers Landing Page OptimizationSEOseo audit

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…
John Paul Mains
October 31, 2023
Decoding Engagement Rate for Websites: Why It’s More Important Than You Think Engagement Rate Optimization

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate's significance can be the key to unlocking the true potential of your website. Let’s dive…
John Paul Mains
September 22, 2023
Why Podcasts are the New Webinars: Taking Your Business to the Next Level Content Production

Why Podcasts are the New Webinars: Taking Your Business to the Next Level

In the ever-evolving world of marketing and technology, strategies and platforms come and go. However, the objective remains the same: engage your audience and generate leads. In a recent episode of Growth.Ventures, John Paul Mains and Ted Jones delved into the discussion of the rising popularity of podcasts and the…
optimization
August 25, 2023
LinkedIn’s Recent Antiviral Algorithm Change: A Shift Towards Quality Content LinkedIn Algorithm ChangeContent Analyticsgrowth

LinkedIn’s Recent Antiviral Algorithm Change: A Shift Towards Quality Content

John Paul Mains and Ted Jones had an engaging conversation on the Growth Ventures podcast regarding LinkedIn's recent algorithm changes and its effects on businesses, particularly B2B companies. This shift is geared towards prioritizing quality over virality, thereby fostering an environment that encourages the sharing of insightful and valuable content.…
John Paul Mains
July 17, 2023
Embracing AI: How Generative AI Can Transform Your Business Growth Strategy AIgrowth

Embracing AI: How Generative AI Can Transform Your Business Growth Strategy

In today's rapidly evolving technological landscape, artificial intelligence (AI) has become a dominant force, driving innovations and reshaping industries. In this blog post, we will delve into the potential of AI, specifically generative AI, to help businesses grow. Our discussion will highlight real-world examples and the ways in which AI…
John Paul Mains
June 5, 2023
How to rank high for keywords on Google in 2022. Winning the war against big competitors. SEO

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

If you're reading this, you want to rank higher on Google.  You've signed up on SEMRush for tracking your keywords, you've done link building, you've tried writing blog posts weekly, you've tried to make your content "go viral" but you're still on page 2 or 3 for your targeted keywords.…
John Paul Mains
October 13, 2022
5 Ways to Increase Conversion Rates with Customer Experience Optimization [Updated 2022]

5 Ways to Increase Conversion Rates with Customer Experience Optimization [Updated 2022]

Traditional marketing methods, like direct marketing, email marketing and PPC ads still have a place in today’s time, but they are quickly becoming secondary to engagement marketing or user experience strategies. Technology has made our society more engaging, so it only makes sense that marketing would become engaging as well.…
Johnnie Web
June 8, 2022
Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate Ecommerce Shopping CROConversion Rate Optimization

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
John Paul Mains
December 7, 2021
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