Nathan Elson, Author at Click Laboratory

Mar 10 2023

A Beginner’s Guide to MarTech [Updated 2023]

By Nathan Elson A Beginner's Guide to MarTech No Comments

Let me Google "Digital Marketing" for you. Since the dawn of the personal computer marketing has changed dramatically. What was once the industry of Mad Men has become the playground of the David Lightman’s of the world. Digital Marketing and MarTech (Marketing Technology) are a complex web of things. And they…

Sep 30 2016

Building Your Marketing Strategy With Building Blocks

By Nathan Elson marketing No Comments

106,859,714 That is the number of copies of Minecraft sold between its launch in 2009 and June this year. Minecraft is a stunningly simple game: you play in a world comprised of building blocks. These blocks take different forms, and the objective is simple: mine for resources and build things with…

Sep 11 2016

Defining Your Marketing Building Blocks

By Nathan Elson marketing No Comments

Last week I posed a question: Could we stop looking at our marketing audience and personas through the framework of a funnel and look at it through a framework of building blocks? To be fair, the idea of using a framework of building blocks did not occur to me all of…

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Nathan Elson

A Beginner’s Guide to MarTech [Updated 2023]

Building Your Marketing Strategy With Building Blocks

Defining Your Marketing Building Blocks

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Nathan Elson

A Beginner’s Guide to MarTech [Updated 2023]

Building Your Marketing Strategy With Building Blocks

Defining Your Marketing Building Blocks

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Get started

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