John Paul Mains, Author at Click Laboratory

Apr 24 2014

Fixing Your Fonts to Improve Engagement Optimization

By John Paul Mains blog, Engagement Optimization One Comment

Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…

Mar 17 2014

Five Quick Ideas To Building A Better Homepage

By John Paul Mains Web Strategy No Comments

If you run a business or organization of any type, I sure hope you have a website. One of the most important part of your site is the homepage. The homepage tells your story, it connects with you audience and it motivates people to take action. This seems obvious, but…

Feb 26 2014

Components of an Awesome Digital Marketing Strategy

By John Paul Mains blog, content marketing, Conversion Rate Optimization, SEO, seo audit, Web Strategy One Comment

Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…

Feb 13 2014

Why Facebook, Instagram and Pinterest are so Successful

By John Paul Mains user behavior No Comments

Ok, let's be honest. Most of us use social media at least once a day. Many of us use it a few times every hour even! Did you know you didn't have much of a chance resisting apps like Facebook, Pinterest and others once you started using them? It wasn't…

Nov 13 2013

Using Google Helpouts for Lead Generation

By John Paul Mains Lead Generation No Comments

So I've been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I've had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…

Aug 30 2013

YouEye – Agile User Research

By John Paul Mains blog No Comments

I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We've all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…

Jul 04 2013

What is Adaptive Web Design?

By John Paul Mains Conversion Rate Optimization No Comments

Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn't have to endure another one? It has crossed my mind more than once. The…

Jun 25 2013

What Makes A Great Digital Marketing Plan

By John Paul Mains blog No Comments

Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can't learn what works and what doesn't. You are just wasting your budget. You have not kept…

Jun 18 2013

Conversion Optimization Tactics for Beginners: Part 2

By John Paul Mains Conversion Rate Optimization One Comment

Can you claim you've done everything possible to improve the conversion rates on your website? Let's face it, most people do not want to fill out any kind of form on your website, but there are a number of things you can do to improve the odds. Hopefully you have…

Jun 18 2013

Conversion Optimization Strategy for Beginners: Part 1

By John Paul Mains Conversion Rate Optimization No Comments

So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. If your website isn't converting…

Apr 23 2013

Blogging’s Impact on B2B Lead Generation

By John Paul Mains Lead Generation 2 Comments

Blogging is a cornerstone for lead generation at successful B2B companies. Let's face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…

Apr 15 2013

Ideas to Protect Your WordPress Site From Hackers and increase Its Security

By John Paul Mains Wordpress No Comments

If you run a Wordpress website, it is just a matter of time until a hacker attempts to take control of it. They may not even be interested in your website but merely the server it sits on. The reason they want your server is simple. It gives them a…

Apr 03 2013

Blog Strategy – Keep Moving Forward

By John Paul Mains content marketing No Comments

I'm a big fan of animated movies. My wife doesn't really understand why I like them, but I enjoy them as much as our three young kids. One of my favorites is "Meet The Robinsons". Keep Blogging Forward The theme of the movie is to "keep moving forward". This is…

Sep 26 2012

What To Do When Conversion Optimization Tools Fail

By John Paul Mains Conversion Rate Optimization One Comment

I'm a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google's ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I've learned over time using these tools is that they are subject to making inaccurate claims about…

May 20 2012

Does Responsive Design Improve Conversion Rate?

By John Paul Mains Conversion Rate Optimization No Comments

By this point, if you are in the web industry or are responsible for any website, you've heard about responsive design. The explosion of smartphones and tablets on wireless web browsing has caused an explosive growth of templates and frameworks for responsive design. It’s been around a few years, but responsive…

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John Paul Mains

Fixing Your Fonts to Improve Engagement Optimization

Five Quick Ideas To Building A Better Homepage

Components of an Awesome Digital Marketing Strategy

Why Facebook, Instagram and Pinterest are so Successful

Using Google Helpouts for Lead Generation

YouEye – Agile User Research

What is Adaptive Web Design?

What Makes A Great Digital Marketing Plan

Conversion Optimization Tactics for Beginners: Part 2

Conversion Optimization Strategy for Beginners: Part 1

Blogging’s Impact on B2B Lead Generation

Ideas to Protect Your WordPress Site From Hackers and increase Its Security

Blog Strategy – Keep Moving Forward

What To Do When Conversion Optimization Tools Fail

Does Responsive Design Improve Conversion Rate?

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