John Paul Mains, Author at Click Laboratory

Jun 25 2019

The Grunt Test – Can Your Website Pass It?

By John Paul Mains Landing Page Optimization, marketing No Comments

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?" They became pretty popular and had many different versions that went for quite a long time. But why were they so popular? I can't believe they are over 15 years old now. Sigh. What Is The…

Jan 29 2019

Create the Best Images for Ecommerce Store [great for SEO speed]

By John Paul Mains ecommerce No Comments

You want your product images to look great on your e-commerce store. Google wants your site to be fast and your images to be massively compressed to give you a good score on speed. But the problem is that highly compressed JPG have a lot of noise and PNG just…

Jul 06 2018

8 Reasons Why Your Competitors Absolutely Suck

By John Paul Mains marketing No Comments

Your business is awesome. It's growing and thriving. Your customers love you, but you have those pesky competitors out there nipping at you constantly. They are stealing your ideas. They are learning from you. They suck and here are the sneaky reasons why. Competitors Don't Play Fair They Steal Your…

May 11 2018

Google RankBrain and Why It Is Important for SEO

By John Paul Mains Landing Page Optimization, SEO No Comments

So if you haven't ever heard of Google RankBrain, I don't blame you, not a lot of people have. But if you are going to rank higher in Google search results, you MUST know how it works or your rankings will suffer. Why does it matter? Because about 30% of…

Apr 11 2017

Why is Customer Data so Powerful?

By John Paul Mains marketing No Comments

The primary goal of almost every business is to get customers to buy something. It doesn't matter if that business is the little dress shop on the corner or the online giant Amazon. There are of course many factors that go into whether a business will succeed or not, but…

Sep 07 2016

At The Crossroad

By John Paul Mains General No Comments

This week we pivot. Even though Click Laboratory officially started in 2013, it wasn't until November 2015 that we moved beyond just a mix of great contractors doing SEO and web design. Fast forward to today and we are getting the whole team together from across the US to…

Jun 28 2016

3 Cheat Codes to Top Search Engine Rankings

By John Paul Mains SEO, seo audit No Comments

I love cheat sheets for video games. It's not like I want to cheat, but some of these games take foreeeevvvverrrr. If I wasn't a Dad of three awesome girls and not married to an incredible wife, I would take my time to complete games all the way through. But…

May 10 2016

Is Church Marketing Too Scary?

By John Paul Mains christian One Comment

Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV "evangelists" wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…

Aug 24 2015

Beginner's Tactics for Conversion Optimization

11 Steps to Setting up Google Tag Manager [GTM] V2 to Track Clicks

By John Paul Mains web analytics 2 Comments

Google Analytics is a great product, but just out of the box, it has a major limitation. If a person visits a page or several pages on your website, Google Analytics can tell you the page they visited, roughly how long they stayed and if they went to another page…

Jan 05 2015

The Best Digital Products are Painkillers

Sep 02 2014

Improving the Mobile Experience for Swipers and Searchers

By John Paul Mains ecommerce, mobile e-commerce No Comments

Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it's NOT! There are many…

Jul 30 2014

The History of Lead Generation

By John Paul Mains Lead Generation No Comments

I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn't have to dig too far, but here is a (very high level) infographic on the history of lead generation.

Jul 09 2014

Top Web Design Companies in Tampa (Reviews/Ratings)

By John Paul Mains reviews One Comment

Being in this industry for so long, you get to know your competitors really well. There are some great companies in the area and there are some really, really bad ones. So I thought it might be useful to put together a list of companies in the Tampa and St.…

May 05 2014

Building Homepages that Convert

By John Paul Mains adaptive-web-design, Web Strategy No Comments

Homepage Changes You Can Make To Increase Conversions If your homepage isn't converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…

Apr 24 2014

Fixing Your Fonts to Improve Engagement Optimization

By John Paul Mains blog, Engagement Optimization One Comment

Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…

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John Paul Mains

The Grunt Test – Can Your Website Pass It?

Create the Best Images for Ecommerce Store [great for SEO speed]

8 Reasons Why Your Competitors Absolutely Suck

Google RankBrain and Why It Is Important for SEO

Why is Customer Data so Powerful?

At The Crossroad

3 Cheat Codes to Top Search Engine Rankings

Is Church Marketing Too Scary?

11 Steps to Setting up Google Tag Manager [GTM] V2 to Track Clicks

Improving the Mobile Experience for Swipers and Searchers

The History of Lead Generation

Top Web Design Companies in Tampa (Reviews/Ratings)

Building Homepages that Convert

Fixing Your Fonts to Improve Engagement Optimization

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

John Paul Mains

Guides

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Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

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