John Paul Mains, Author at Click Laboratory

May 04 2023

5 (now six) Characteristics of Top Influencers [updated 2023]

By John Paul Mains blog, content marketing One Comment

You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! It's easy to get frustrated with those automated systems, especially the “voice recognition” ones that I find myself pressing lots of…

May 02 2023

How Can NFTs Be Used For Business Growth?

By John Paul Mains growth No Comments

Non-Fungible Tokens (NFTs) have taken the world by storm. However, most people are still struggling to understand what they are and how they can be used in business. In our inaugural podcast episode for Growth.Ventures, John Paul Mains from Click Laboratory, and Ted Jones, tech enthusiast and NFT expert, discuss…

Apr 13 2023

What is a Growth Rate? Updated for 2023

By John Paul Mains growth No Comments

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…

Jan 16 2023

What is Growth Hacking? [updated 2023]

By John Paul Mains growth hacking 2 Comments

We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…

Jan 12 2023

How to Create the GOAT of Lead Generation Campaigns

By John Paul Mains Lead Generation No Comments

Generating new customers is the lifeblood of your business. Even a company like Google constantly has to focus on getting new customers and keeping them. I know because I was part of the marketing team that was regularly taking customers away from one of Google’s product lines to the point…

Oct 13 2022

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

By John Paul Mains SEO No Comments

If you're reading this, you want to rank higher on Google. You've signed up on SEMRush for tracking your keywords, you've done link building, you've tried writing blog posts weekly, you've tried to make your content "go viral" but you're still on page 2 or 3 for your targeted keywords.…

Sep 26 2022

Increase Positive Reviews on Your Google Business Profile [3 Strategies for 2022]

By John Paul Mains growth hacking No Comments

So you're needing more positive reviews on your Google Business Profile? I hope so and I hope you are using it, especially if you have a physical store location. Why? Because it is one of the latest essential elements to outranking your competition on Google. Good job if you are…

Dec 07 2021

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

By John Paul Mains Conversion Rate Optimization No Comments

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…

Nov 22 2021

How to Estimate SEO Potential for Your Local Store

By John Paul Mains SEO No Comments

When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors. Did you know location is also extremely important for the amount of organic traffic you can expect from Google? If…

Oct 08 2021

Coke vs Pepsi: Which Website is Better at Converting Customers?

By John Paul Mains Conversion Rate Optimization No Comments

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…

Sep 02 2021

What is Google Experience Optimization?

By John Paul Mains marketing, SEO, Web Strategy No Comments

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

Mar 17 2021

Head 2 Head: McDonald’s vs Burger King’s Websites

By John Paul Mains Conversion Rate Optimization One Comment

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

Oct 08 2020

Launching and Marketing a SaaS Product for Marketing Teams

By John Paul Mains Product Development No Comments

Have you ever really believed in something yet found that faith really challenged over and over? No, I'm not talking about politicians or some sports star. I'm talking about a product you put your heart into creating. You just know its going to revolutionize an industry if only you could…

Aug 29 2020

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

By John Paul Mains advertising, Conversion Rate Optimization No Comments

Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…

Oct 21 2019

10 Strategies to Begin Converting Visitors into Customers

By John Paul Mains Conversion Rate Optimization, Landing Page Optimization No Comments

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

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John Paul Mains

5 (now six) Characteristics of Top Influencers [updated 2023]

How Can NFTs Be Used For Business Growth?

What is a Growth Rate? Updated for 2023

What is Growth Hacking? [updated 2023]

How to Create the GOAT of Lead Generation Campaigns

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

Increase Positive Reviews on Your Google Business Profile [3 Strategies for 2022]

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

How to Estimate SEO Potential for Your Local Store

Coke vs Pepsi: Which Website is Better at Converting Customers?

What is Google Experience Optimization?

Head 2 Head: McDonald’s vs Burger King’s Websites

Launching and Marketing a SaaS Product for Marketing Teams

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

10 Strategies to Begin Converting Visitors into Customers

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